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Associate Marketing Director - Beverage Innovation

上海 全职 RMB1,000,000 - RMB1,200,000 年薪 查看职位描述
To lead brand innovation pipeline and portfolio management. The ideal candidate will be responsible for driving long-term brand growth, managing innovation projects, and developing integrated marketing strategies to strengthen our market position. This role requires a strategic thinker with strong marketing capabilities, excellent project management skills, and the ability to thrive in a fast-paced, cross-functional environment.
  • Well-established global company with a strong reputation in FMCG
  • Growth and development opportunities

关于我们的客户

Listed well known beverage corporation.

职责描述

Brand Innovation & Portfolio Management

  • Translate company strategy into actionable long-term brand strategies.
  • Lead portfolio evolution from insight generation to product development, ensuring competitive advantage.
  • Leverage data and consumer insights to drive innovation and renovation.
  • Stay connected with macro and category trends to inform business decisions.



Innovation Project Implementation

  • Lead end-to-end innovation project development, ensuring alignment with portfolio strategies.
  • Collaborate with cross-functional teams to enable successful NPD (New Product Development).
  • Adapt strategies based on consumer, competitive, or market changes.



Business Planning & Integrated Marketing Communication

  • Develop disruptive, growth-oriented business and communication models for innovation.
  • Create solid launch plans, including pricing, channel, and merchandising strategies.
  • Lead agencies to craft key assets and IMC (Integrated Marketing Communication) plans tailored to market needs.
  • Ensure alignment of consumer communication activities with overall brand strategy.



Team & Capability Development

  • Enhance team capabilities in portfolio management and innovation.
  • Foster a collaborative mindset with strong business acumen.

理想的求职者

  • Bachelor's degree or above.
  • 10+ years of brand marketing experience in the consumer goods industry.
  • Proven track record in F&B innovation, preferably with cross-category experience.
  • Independent project management and strategic thinking.
  • Strong marketing expertise, including digital and innovation.
  • Ability to manage complexity and ambiguity effectively.
  • Excellent communication and team management skills.
  • Fluent in English (written and spoken).
  • High moral integrity, willingness to travel.

薪酬待遇

  • Opportunity to lead high-impact innovation projects in a dynamic industry.
  • Collaborative and growth-driven work environment.
  • Competitive compensation and benefits package.
联系
Florence Wang
职位编号
JN-072025-6791512
联系电话
+86 21 6035 3690

职位概要

职位类别
市场营销
子类别
营销总监
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Florence Wang
顾问电话号码
+86 21 6035 3690
职位编号
JN-072025-6791512

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