Back to search

Associate Marketing Director - Beverage Innovation

Shanghai 全职 RMB1,000,000 - RMB1,200,000 per year View Job Description
To lead brand innovation pipeline and portfolio management. The ideal candidate will be responsible for driving long-term brand growth, managing innovation projects, and developing integrated marketing strategies to strengthen our market position. This role requires a strategic thinker with strong marketing capabilities, excellent project management skills, and the ability to thrive in a fast-paced, cross-functional environment.
  • Well-established global company with a strong reputation in FMCG
  • Growth and development opportunities

About Our Client

Listed well known beverage corporation.

Job Description

Brand Innovation & Portfolio Management

  • Translate company strategy into actionable long-term brand strategies.
  • Lead portfolio evolution from insight generation to product development, ensuring competitive advantage.
  • Leverage data and consumer insights to drive innovation and renovation.
  • Stay connected with macro and category trends to inform business decisions.



Innovation Project Implementation

  • Lead end-to-end innovation project development, ensuring alignment with portfolio strategies.
  • Collaborate with cross-functional teams to enable successful NPD (New Product Development).
  • Adapt strategies based on consumer, competitive, or market changes.



Business Planning & Integrated Marketing Communication

  • Develop disruptive, growth-oriented business and communication models for innovation.
  • Create solid launch plans, including pricing, channel, and merchandising strategies.
  • Lead agencies to craft key assets and IMC (Integrated Marketing Communication) plans tailored to market needs.
  • Ensure alignment of consumer communication activities with overall brand strategy.



Team & Capability Development

  • Enhance team capabilities in portfolio management and innovation.
  • Foster a collaborative mindset with strong business acumen.

The Successful Applicant

  • Bachelor's degree or above.
  • 10+ years of brand marketing experience in the consumer goods industry.
  • Proven track record in F&B innovation, preferably with cross-category experience.
  • Independent project management and strategic thinking.
  • Strong marketing expertise, including digital and innovation.
  • Ability to manage complexity and ambiguity effectively.
  • Excellent communication and team management skills.
  • Fluent in English (written and spoken).
  • High moral integrity, willingness to travel.

What's on Offer

  • Opportunity to lead high-impact innovation projects in a dynamic industry.
  • Collaborative and growth-driven work environment.
  • Competitive compensation and benefits package.
Contact
Florence Wang
Quote job ref
JN-072025-6791512
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-072025-6791512

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.