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APAC Associate Marketing Director - Personal Care

Shanghai 全职 RMB130,000 - RMB1,000,000 per year View Job Description
The APAC Associate Marketing Director will lead the strategy and marketing plans and manages a portfolio of brands to deliver significant growth and financial contribution to the business. This role manages 1 direct report also located in Shanghai.
  • Global Platform
  • Regional exposure and category head role

About Our Client

The organisation is a well-established entity, with a strong presence across the APAC region. It operates with a focus on innovation, excellence, and delivering high-quality solutions.

Job Description

    • Develop the 5 year global strategy and marketing plans for the brand, partnering with Consumer Insight & Analytics priority markets across APAC.
    • Partner with CI to leverage consumer and market insights to deliver data driven strategies and plans. Stays alert to external market and consumer trends to ensure our strategy and plans have a competitive edge.
    • Own the brand DNA (brand positioning) and DBA's (Distinctive Brand Assets) and embed the desired brand experience with local teams and distributors.
    • Co-pilot as required with priority markets to develop consumer and healthcare professional content to fuel full-funnel communications.
    • Develop the innovation strategy, claims and new product pipeline on priority demand spaces. Lead process to generate winning consumer ideas for NPD/EPD/claims with CI&A and R&D.
    • Marketing head for NPD/EPD/claims projects. Own the marketing jobs to be done to deliver innovation launches (winning concept, packaging, business case and launch plans in collaboration with priority markets).
    • Manage marketing agencies in the agency ecosystem to deliver on global objectives.
    • Plan and manage global marketing budget.

The Successful Applicant

  • 8+ years marketing experience in Personal care industry, hair or skincare experience is desirable
  • Local and multi market/ global brand management
  • Global brand strategy development e.g. Brand positioning, brand architecture, communication
  • NPD, claims development and packaging
  • Global launches
  • fluency in English

What's on Offer

  • Competitive salary package
  • Permanent role with opportunities for career growth.
  • Engaging work environment in the industry.
  • Based in Shanghai, offering exposure to the APAC region.



Contact
Olivia Zhao
Quote job ref
JN-022026-6943883
Phone number
+8621 3222 4758

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Olivia Zhao
Consultant phone
+8621 3222 4758
Job Reference
JN-022026-6943883

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.