Product Manager

广州  |  永久职位

Published 10/02/2012

• Rapidly Expanding Business Plan
• Encouraging a Healthy Balance Between Work and Personal Responsibilities

About Our Client

Fast Growing FMCG Company with Strong Global Supporting Strategic.

Job Description

To plan, direct and control marketing activities for the company specifically on new product development, manage and monitor consumer/trade promotion, advertising & promotion budget, concept development so as to achieve overall marketing objectives and sales goal.

• Formulate marketing strategy of the new categories to meet consumer needs, build brand equity, and achieve company financial objectives
• Lead the team to develop and implement marketing plans to achieve market share growth and company financial objectives
• Consistently monitor the brand health and build strong equity image
• Draw up plans and monitor the implementation to ensure the process is in compliance with company policies, guidelines, budgets.
• Identify incremental volume and growth opportunities to be addressed with new products and packages.
• Develop and manage launch and roll-out plans
• Maintains on-going surveillance of the market.
• Identifies business opportunities available by type.
• Determine strategies necessary t acquires the business.
• Manage assigned marketing budget

The Successful Applicant

• Education: University Degree or above / MBA is preferable
• Experience: 5 years or above relevant experience in brand management / New product development experience is preferable
• Technical Knowledge Required: Category/Brand Strategy
• Identify product positioning based on consumer insights and trade trends Consumer Insight/Research
• Set clear research objectives and requirements to support category brand objectives
• Develop a solid understanding of research methodologies, objectives and business issues
• Identify consumer needs and preference based on market research data
• Identify product positioning against target consumers
• Periodically track product/category inventory and distributing levels
• Initiate development of new/re-launched products in response to consumer needs
• Work on the product development process Media & Promotion
• Assess how advertising media and promotion agency practices impact brand/category activities

What's On Offer

Aggressive Expanding Strategic Planning in China. Work life balance Working Culture. Competitive Salary Package.

申请此工作
Apply online using the form below or phone Ivanka Li on +86 20 2338 5700 quoting jobref. H1180190

• 
•