product marketing manager---global sporty shoes company
fully responsible for brand marketing in China
A famous USA company, the largest golf equipment company in the world is representing some of the most high profile brands in the golf industry. As part of the global strategy for greater international presence, which develop and expand our opportunities in the Greater China region
* Reporting to Director of Brand Management
* Strong Experience in Golf Shoes and Apparel products Marketing and Strategy Planning including forecast, A&P Budget.
* Maintain Knowledge of competitive products including pricing, product strategies, merchandising, marketing efforts and sales programs
* Executing marketing activities including advertising and POS materials, and liaising with agencies for both advertising production and media oriented creative executions.
* Develop and administer internal and external product and marketing communications.
* Organise our sales meeting and trade show in the region
* Handle the product's promotional plan in the regional markets, as well as the market research and analysis.
Minimum 5 years relevant experience in Premium Accessories Market.
High creative, good communication, team player and ability to realise our client's objective.
Fluency in English is essential, coupled with a high standard of general education.
international working access;