A leading multinational pharmaceutical company which had decided to expand operations into Hong Kong, approached PageGroup to help meet their recruitment needs. At that point, our client’s largest challenge was establishing and promoting their employer brand in Hong Kong, which was why they wanted to partner with a recruitment partner that possesses a strong brand and has a positive reputation in the healthcare industry.
PageGroup was asked to assist with finding a local, experienced management team to support the senior executives that would transfer to Hong Kong from the company’s other office locations.
PageGroup executed a tailored recruitment strategy that included the following:
- Extensive database and targeted search
- Advertising via reputable partners in print and online mediums (Google Adwords, Linkedin, Facebook and premium positioning on Michael Page websites)
- Networking and referrals
PageGroup’s database already had a large number of high quality individuals that would be a good fit for the roles. As we had previously worked with our client in China, we already had a sound understanding of the organisation and were able to use this knowledge to put together a brief that could be presented to any interested candidate.
We managed to recruit, within a very short period of time, three senior candidates who had extensive experience within the Hong Kong healthcare industry and had previously worked alongside senior staff who were seconded from China. We then worked with these and other leaders to recruit 18 other roles within the organisation. We remain in close contact with our client and the Hong Kong team is currently stable, achieving corporate objectives, and has successfully penetrated into the medical and OTC markets.
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