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You will be working closely with EC, Retail, PR, Creative, Social team, RBE to develop clear, efficient content creation process, guidelines, performance results tracking system to allow social editorial team to effectively deliver content with good quality, engagement and ROI.
Develop 5 year brand strategy in China Market
As part of the China Communications and PR team, this role reports directly to the Senior Manager, China Communications and PR, and will act as a strategic partner to internal stakeholders
Responsible for overall marketing, especially event for the brand
1、负责海外新产品上市的整体营销方案与落地;2、对海外产品进行品牌化包装,包括:产品定位、目标客户,核心价值等;
市场品牌负责人
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.
1. Product: 产品策略和趋势,产品营销2. Brand Marketing: 品牌建设,单品牌管理,了解premium market 的打法3. 零售运营管理:线下门店的运营以及未来的区域拓展
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