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Lead the customer engagement and loyalty strategy from a business and brand perspective to deliver the customer life time value, new acquisition and retention goals.
CRM全渠道运营岗位:对接(零售,电商)渠道的人群及会员运营,会员忠诚度管理,销售导购工具的运营
制定年度CRM策略和预算
对接高端化妆品牌渠道,了解品牌全年产品计划、营销计划,在大的营销节点,做营销策划等活动。
Setting strategic and tactical vision for CRM
Implementing and managing the CRM platform, programs and communication to drive customer acquisition, retention and enhancing customer experience and engagement in China.
Execute the strategic customer retention and eCRM programs and will oversee the database recruitment and retention
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