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从品牌管理,产品管理,以及电商管理等内部顾客的商业问题出发,针对性地设计调研方案及执行。研究结果结合二手资料,历史数据和内部数据进行综合分析,进行消费者洞察及市场洞察研究,形成相关市场研究报告;
The role reports directly to the Head of Asia Pacific and is a critical role that will also directly impact the Asia grocery retail market. You would be inquisitive by nature, enjoys deep-diving and probing further into the details. You must be hands-on, a go-getter and someone who has the passion for the food and grocery industry.
This role will work for global leading home appliance company with key responsiblity of consumer insight to explore the new market trends and opportunities.
对快消、3C、互联网、电商等行业开展深度分析,持续跟踪数字营销领域前沿趋势,支持商业化关键业务决策
通过市场调查和business数据分析,为市场部等相关部门的决策做出贡献
Responsible for Investigating and analyzing the market trend, understanding the new trend of the industry, evaluating the development direction, and adjusting the procurement strategy in time;
Lead a team to deliver actionable insights to beverage, savory and dairy categories through Sensory evaluation, Consumer research, Social listening.Provide stratigic insight and support to leadership team.
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
品牌舵手+新生活方式定义者
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