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Develop 5 year brand strategy in China Market
Responsible for overseeing the development and execution of strategic marketing plans in the Region
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
The Head of Marketing will take the lead in developing successful, long-term digital marketing strategies.
Based on the Company's strategy to develop, establish and maintain marketing strategies to meet organizational objectives, Effective management of the marketing, advertising and promotional activities of the Sports Apparel department. Focuses on publicizing and increasing awareness of the Sports Apparel Branding.
This role will be responsible for creating solutions for retail channels and customer experience
根据负责地域的顾客需求和产品投入计划,通过跨部门的市场和营销资源的整合,并最终将计划落实到相应市场,推动地域别生意成长
市场品牌负责人
制定活动和项目战略规划并实施
1.能够拥有敏锐的消费者洞察及市场趋势判读,基于竞品及市场趋势,有效结合品牌定位和用户需求制定可行性推广方案输出;2.能够根据品牌需求以及业务需求进行异业合作谈判和完成异业合作推广工作;
负责根据KA客户或平台孵化品牌的人群画像及商业模式,提供KA客户配饰板块的商品企划计划书(涵盖价格带/产品数/材料及风格建议等)- 负责对接KA客户或平台孵化平台合作的创意总监的开发需求,需同步和供应链研发部分沟通并按照时间节点跟进并落实打板打样,最终按时交付样品
为支持市场洞察质量团队在考虑数据保护(和其他立法)、MRS/ESOMAR指南和最佳实践问题的情况下维护品牌中国的质量管理体系
你将作为集团CMO(联合创始人),根据公司的发展战略,重新帮助公司梳理清晰的品牌定位、品牌创意、品牌运营、品牌传播,协同产品、销售、和供应链中心,帮助公司打造出更有竞争优势的产品,直接对经营、利润和市场份额负责。
管理5-6人的新媒体团队;帮忙清晰各个品牌调性;对于新媒体平台有深刻理解。
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