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Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
1.根据公司发展战略,制定所辖品牌的中长期策略规划并推动落地实施,提升品牌形象与品牌价值;2.负责建立、提炼、积累、传承全品类品牌的品牌资产,确定并巩固品牌定位、产品定位,为销售/运营部门提供参考。
The Marketing Director is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision.
集团高管,品牌方向
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
该岗位为中国区市场部总负责人,汇报给中国区CEO,下属带领3个市场团队,职能覆盖品牌塑造、消费者洞察与分析、市场拓展、渠道管理、会员运营及私域管理、线上外卖合作等;作为集团总部市场部,需梳理及建设市场管理体系及标准化流程,同时涉及人员的架构重新梳理和设置,保证各区域市场管理统一、协同、标准化。
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
手机系列/IOT产品系列成功上市和产品生命周期整合营销管理重要责任人
Overall marketing scope
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
Drive the marketing and communication strategy for global skincare, makeup and promotional programs to meet the unique needs of Chinese consumers. Responsible for future planning, conceptualization, development and implementation of China-specific collections and new product launches.
Trade Marketing负责人岗位,发展空间大
电商全盘负责人角色
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
The incumbent is responsible for the managing the company's marketing strategies planning and implementation, as well as overall branding and image.
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