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Develop digital strategy and lead new business model development
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
The Head of Marketing will take the lead in developing successful, long-term digital marketing strategies.
The job holder is responsible for the development of our client's operations in China. Key task areas will include but are not limited to market share improvement, financial performance, personnel development, physical asset management etc.This job is also open to expats who has solid working experience in China.
Our client is a Family Business in Europe with Global Headquarter in China. Due to their business strategy change plus their full commitment in China, they are now looking for a Global CEO to join the organisation to oversee a 400 Million Euro business with around 3000 employees globally.
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
The role will be responsible for managing marketing team, lead generation and ecosystem building.
这个角色负责所有与环境、社会和治理 (ESG) 相关的方面。你将需要与关键业务部门紧密全球合作,根据年度业务计划实施ESG计划,继续影响业务以驱动在可持续性和ESG措施方面的改善,并寻找机会为公司运营和我们运营的资产建立和实现高水平的ESG。
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