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Develop 5 year brand strategy in China Market
1. Define and execute the positioning and promotion activities planning2. Develop content and (digital) tools & platforms3. Drive improvement and conversion through trends and performance analyses
You will be working closely with EC, Retail, PR, Creative, Social team, RBE to develop clear, efficient content creation process, guidelines, performance results tracking system to allow social editorial team to effectively deliver content with good quality, engagement and ROI.
Reporting to the Managing Director, the Integrated Marketing Manager will be leading the digital marketing efforts collaboratively with Marcom Strategies on a local and regional basis
This role develop and implement strategies and plans in brand marketing to support the brand development and business growth, as well as lead the brand to go digital.
As a Marketing Communication Manager, you will lead and manage company's marketing and communication team. Being responsible for company branding, internal & external communications, marketing campaigns and digital marketing promotions.
Support Polyurethanes (PU) business growth in the Region aligned with its business strategy to promote brand of its innovation solutions and generating leads in its targeted downstream sectors, through delivering strategic Marketing Communications programs and activities: Marketing Communications: 50%; Digital Marketing: 30%; Branding: 20%.
Developing and executing the paid media strategy for the Region
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
Provide scientific expertise in local registration clinical trials. and license-in OTC products.Provide medical contributions in developing and implementing marketing strategy.
BDM for renewable energy market. (Wind power)
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