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The role reports directly to the Head of Asia Pacific and is a critical role that will also directly impact the Asia grocery retail market. You would be inquisitive by nature, enjoys deep-diving and probing further into the details. You must be hands-on, a go-getter and someone who has the passion for the food and grocery industry.
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
Lead a team to deliver actionable insights to beverage, savory and dairy categories through Sensory evaluation, Consumer research, Social listening.Provide stratigic insight and support to leadership team.
能够帮助解决消费企业核心问题,比如业务发展方向,如何去做,从营销到产品再到渠道的战略,现在或未来有潜力能够跟企业家和CEO沟通,定方向,选业务赛道,知道如何搭公司内部架构,能够指导企业在现有大环境下如何去做,顶层设计。
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