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This role will report to China GM directly and develop long-term communication strategy to keep this brand standing out in China market. it will oversea communications, government and regularyregulary affairs, issues and crisis management, corporate reputation, scientific affairs, consumer care and stakeholder management.
It will be fully responsible for the implementation of category strategy for English label and help category director to build-up solid brand foundation in super-premium segment.
It's a strategic role in developing and guiding the local BU team of a clear portfolio strategy and design, bring to market superior NPD pipeline and winning value propositions to drive long term sustainable growth
Acting as General Manager of the Brand is responsible for overseeing all aspects of the brand's operations, including strategic planning, financial management, product development, marketing, sales, and customer service.
This role will facilitate and support the development of long-term strategies for each function and operation unit across the Sauce Group globally, roll out the strategic planning platform, promote the improvement in sales and operation efficiency and ensure the adequate allocation of resources
根据公司整体发展目标, 负责公司品牌及产品在北美市场的整合营销推广,制定中长期品牌发展规划;根据公司阶段性战略目标,负责制定区市场战略、品牌战略、推广计划,把控相应预算。
Our client is a leading FMCG business with a worldwide footprint and strong product portfolio.The company has a vision to drive business growth with combine category management, market intelligence, demand and new product introduction. They are currently looking for a Head of Category Management, APAC to help drive business decision across the region.
Delivering on brand strategy and priorities
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