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senior Brand Manager
- Global home appliance brand is hiring senior brand manager
- lead head quarter marketing projects
About Our Client
Our client is a Fortune 500 company that covers comprehensive ranges in the home appliance industry. It produces wide ranges of lighting, water appliances,large cooking appliances, and refrigeration, as well as our well-known speciality in home- and commercial-grade heating,air conditioning products.
As a key Member of the Group brand team, you will implement our brand team's planning across different business units while also working with respective business units to gather input and meet their branding requirements.
-Assist with establishing brand guidelines that are to be implemented and followed throughout corporate level.
-Work with our business team to enhance brand engagement and overall share of voice.
-Assist with brand negotiations using competent strategic thinking and analysis .
-Utilize social media/ digital expertise to develop WoM / KOL programs with our target audience
-Lead our brand communication plan and be accountable for its results.
The Successful Applicant
-Bachelor degree or above, major in marketing.
-8 years+ brand management experience within premium brand or brand name companies i.e. P&G, Nestle, Unilever.
-Have expertise in premium marketing communication.
-Good interpersonal communication skills.
-Solid track record of developing brand campaigns and branded social & digital activities.
-Good understanding of Chinese consumer insights
-Good command of English.
- Have a proactive and results-oriented mindset
-overseas studying or working experience is a PLUS
What's on Offer
Our client will offer this role a big platform to lead head quarter marketing project, opportunity to work in global atmosphere.