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Regional Retailer Marketing Senior Manager
- World's Leading Premium Automobile Brand
- Attractive package and Big work scope to leverage your talents
About Our Client
It is one of the largest automotive manufacturing business in the world. The world's leading manufacturer of premium all-wheel drive vehicles and the world's premier luxury sports saloon and sports car marques.
*Support annual central marketing plan (including budget planning) reflecting regional and dealers requirements
*Develop and maintain regional quarterly marketing plan to support the national marketing plan and the brand and regional volume tasks
*Plan budgets for each marketing activities based on the agreed regional quarterly marketing plan
*Dealer marketing plan supporting the regional and national marketing activities and supporting brand, dealer and volume targets
Marketing activity support
*Identify best suitable campaigns for the region to support the brand and sales objectives.
*Identify best suitable dealer marketing activities to be supported
*Identify and coordinate the usage of BTL supporting resources (tool kits, instructors, trainers …)
*Develop a full briefing to the marketing agency
*Develop an retailer marketing 'Checklist' with crucial timelines and ensure all retailer use it
*Identify and communicate co-funding opportunities
*Oversee and coordinate agencies to support regional marketing activities
*Serves as the primary liaison between IMSS and Retailers in all marketing and communication issues
*Plan the marketing part of the dealer panel (preparing questions, examples, etc… on things to discuss with the dealers): e.g.: when preparing actions for a dedicated carline the RRMM will prepare presentation and is able to present in a passionate and professional way.
*Coordinate all jobs with RD and central retailer marketing and as required.
*Manage regional retailer marketing team.
*Monitor and report status of budgets dedicated to each project on a monthly basis
*Implement pre and post marketing activity evaluation reports and communicate the success of each project to RD and central retailer marketing VP and on a quarterly and yearly basis
The Successful Applicant
*Bachelor's degree a must
*Experience in Dealer Management or Dealer marketing for at least 3 years
*Excellent oral and written communication skills for both English and Mandarin.
What's on Offer
Great Platform and Attractive Package