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Product Marketing Manager
- The well-established global Business
- Attrative annual package
About Our Client
The company has over 40 years history in the market and They are also in a leading position in China market.
*Define the product strategy for each of the products in the portfolio.
*Use research and insight to define, develop and drive the strategic direction and to help develop new initiatives to drive the business forward.
*Conduct analysis of market trends to identify shifting behaviors and gaps.
*Develop internal workshops to aid the development of core products and NPD ideas.
Work with the finance team to make pricing and forecasting recommendations about products, and develop robust business cases for new product development initiatives.
Work with the scheduling team and the business analyst to ensure effective introduction of new products into the schedule of existing products in order to maximize yield.
Liaise with and project manage key stakeholders across the business to design robust plans and implement agreed product initiatives.
Oversee the business and ROI analysis to ensure that products are competitive and contributing positively to the overall business.
Audit product messaging and positioning across each guest touch point, and direct any improvements required.
Lead the strategic planning and prioritization processes and manage the capex plan for NPD.
Continually influence the positioning of products through the marketing communications programme.
Ensure marketing communications support product positioning.
Analyze performance of new products.
The Successful Applicant
*An experienced Product Manager with strong previous experience at this level.
*A degree qualification.
*Previous FMCG industry experience is highly desirable.
*Experience of developing and writing product strategies and plans.
*Experience of market research.
*A creative thinker with strong leadership.
*Excellent written and verbal communication is required together with exemplary interpersonal skills.
*Self-motivated with the ability to work in a fast moving environment.
What's on Offer
International Rotation opportunity with 20 days annual leave.