You are here
- Huge opportunities for growth with a rapidly growing business
- Growth opportunity to become the VP of Marketing
About Our Client
Our client is a global leader in FMCG industry, providing high-quality product and valuable service to improve our consumer's life. Our client has got leadership sales, profit and value creation from consumer. Enter china for more than 15 years, China market has become one of the biggest markets of our client's development, with over 10% growth in China Market. Our client has consistently showed duty of stable development of Chinese society.
Bring brand image to life by implementing Image Building strategies through (1) Event Execution, (2) Relationship development, (3) Innovation and idea development (4) Activating brand among relevant audiences. (5) Branding (6) Event Sampling (7) Budget Control, (8) Social Media Strategy ( wechat,weibo, etc) , (9) Consumer and trade promotions.
1. Event Execution- Execute all events at all levels, drive PR and make each of our events look much bigger than they actually are.
2. Relationship development- Entrench yourself & brand in key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image building scenes .With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes.
3. Innovation and idea development - Ideas are spawned on the ground at events during interaction with opinion leaders. These ideas will be retained and shared and tested for potential with marketing Team.
4. Activate Events & Properties- Activate & leverage global, national & regional events & properties that fit within established local market business plan -Leverage local media merchandising opportunities
5. Branding- Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
6. Event Sampling-Carry out large scale, event based product sampling operations
7. Budget Control- Control of Action Platform Budget
8. Social Media - Grow Social media Fans in wechat,weibo trough different activities or promotions
9. Promotional Items - Search different promotional to increase sales.
The ideal candidate will be a self-starter and possess the ability to maintain confidentiality and will have some marketing experience.
The Successful Applicant
*Relevant Work Experience: over 8 years
*Education Level: Bachelors Degree Completed, MBA Desired
*Good writing skills
*Utilize Microsoft PowerPoint and Excel at high competency level, MS Word, and Outlook
*General knowledge of marketing desired and or education in a related field
*Position requires independent judgment and initiative, strong attention to detail and the ability to anticipate needs and can accomplish tasks without direction
*Strong knowledge in Social Media
*Will take direction without question and ability to work in a team oriented environment
*Must have a clean driving record
*Maintain a brand oriented image
*Multi-cultural, with understanding of the brand positioning and lifestyle
*Native Mandarin. English fluency.
What's on Offer
Competitive compensation and benefits package attached.