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Market Intelligence - Senior Manager
- Leading European automobile industry leader looking for market intelligence s
- The best timing to join this client at this fast expanding stage.
About Our Client
Our client is a famous European automobile company. Recently, they are developing fast in China, and will also launch a new factory and R&D center in China. This company has a powerful R&D technology of new energy automobile. This company has lots of order reserve and strong marketing competitiveness and provides a wide development platform and comfortable working environment.
They are now looking for a Marketing Intelligence Senior Manager to join their dynamic marketing team to grow with the head of sales & marketing based in Beijing.
As the marketing intelligence senior manager,
You need to mainly look after:
1) Market research:
- Understand product performance, customer characteristic, and the market environment, provide insight and analysis to support product/ technology development and marketing/communication strategy.
- Plan and conduct the product clinics in line with the product life cycle and market environment. Manage the in-depth customer research and market trend investigation.
2) Market intelligence :
- Monitor the market environment and provide the business proposal accordingly to ensure the Business Success in the changing competition context. which includes but not limited to:
- Product clinic program for the analysis of customer characteristics.
- Focus group research
- Product workshop and dealer product panel
- Market trend report
- Competitor analysis of product, sales, and other commercial activities
The Successful Applicant
- Passionate and enthusiastic about marketing & automobile industry
- Chinese and English language skill is essential
- 8 years plus, with relevant experience within automobile industry.
- Market intelligence and market research ability
- Automobile market analysis ability
What's on Offer
Our client provides a very stable and progressive environment for your career development. A new European automobile entered China. You will be working with product director line manager, and share your strategic thoughts with your team.