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Ecommerce Manager (Onliner Producer)
- Global Leading Fashion Brand
- Attractive Package
About Our Client
Global leading fashion brand, running their business very successfully in China.
BRAND RELATIONSHIP & INTERPERSONAL OWNERSHIP:
*Responsible for clear organizational focus on meeting and exceeding the expectations of the region and Omni while fostering deeper relationships with the consumer.
*Is the Digital Brand Ambassador and works to align the Omni strategy with capabilities, digital medium usability, development and the end presentation to the consumer.
*Is responsible for marshaling the global resources of Marketing, Merchandising, the Brands, Paid Search, Email Campaigns, Online Inventory, and Development for the digital mediums that impact usability, design and site functionality.
*Influences and impacts these relationships to accomplish a clear and consistent flow of information across all channels.
*Is responsible for the Product Management of the websites (owned and marketplaces), from conception to implementation. Meets with stakeholders on a regular basis to ensure a proper portfolio of projects are scoped and planned to achieve the goals of the brands and eCommerce.
*Clearly measures, manages and reports to executive
*Groom product backlogs and intake customer demand into the backlog
*management on the status of all projects and provides accurate and detailed estimates for new work to requestors.
*Responsible for delivering projects within established budgets and scope.
*Takes initiative to drive innovation into all processes.
*Ensures and champions a global focus.
*Oversight of the digital process from initial brand/creative direction to deployment on our digital platforms to meet or exceed all expected deadlines and expectations for innovation, creativity and usability. Digital mediums include, but are not limited to: Websites, mobile applications, personal tablets and marketplaces.
*Performs creative and/or digital support for brand initiatives and activities including email blasts, print material, and other promotional needs.
*Responsible for managing the Go To Market process with regard to ecommerce strategy in collaboration with the DTC and Brand teams
*Oversight of the digital merchandising from strategic direction to deployment to meet or exceed all the expected site metrics and the brand strategy. This includes product merchandising and site/creative merchandising
*Responsible for managing a process that develops innovative thinking and the generation of new ideas related to functionality and usability.
*The Producer maintains advanced knowledge of online content management systems, image libraries, brand objectives, development needs and other creative functions to ensure best-in-class usability and digital medium presentations. The producer must also stay current with the latest e-commerce trends and technology to maintain competitiveness in the digital world and should provide innovative suggestions and solutions to leadership.
*Is responsible for the overall performance of the sites including: sales, spend, merchandising and usability.
oSales goals are based upon the annual eCommerce budget for the brand's performance.
oSpend is defined as managing the costs of all assets required for site usability and presentation that directly impact eCommerce such as internal labor, external agencies, technology, etc.
oUsability is quantified through customer interaction data and marketing analytics.
oMerchandising is quantified through customer interaction data and site analytics
*Identifies, evaluates, tests, recommends, and implements new technologies.
EMPLOYEE & AGENCY MANAGEMENT:
*Has direct employee management responsibilities for the Web Design and Development team associated with their assigned brand(s) and direct responsibility for managing external creative resources.
*Has direct employee management responsibilities for the production team and the assigned brand(s) for that team
*Consistently contributes to the eCommerce Leadership team.
The Successful Applicant
*Bachelors Degree in related field preferred
*Experience with project management/resource allocation, client relations, managing cross functional teams required.
*Online experience and knowledge of creative web design, site functionality, and /or marketing and experience in a branded product environment required.
*Advanced working knowledge of project management systems.
*Ability to allocate resources, measure productivity, and identify issues in advance
*Leadership/management skills to manage and build the creative team.
*Estimating, budgeting, and reporting abilities.
*Strong interpersonal skills to be interpersonally and politically savvy.
*Ability to travel on a regular basis to maintain brand relationships.
*Industry knowledge of creative design practices.
*Ability to champion causes an engage others in the causes' success.
What's on Offer
Global Leading Fashion Brand