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Digital Marketing Specialist
- Fast Growing Internet Finance Company
- Pioneering Technology and Strong team members
About Our Client
CashBUS offers small short-term microloans for the underbanked consumers in China. Through world-class technical analysis of big data, our technology development team process massive amounts of data and provide instant credit assessment for individuals. We are looking for the next generation of 'digital bankers' to join us on our journey. Now we need to strengthen our digital marketing team with a passionate professional with a passion for customer acquisition. Being a really fast developing startup in B-round, you will join an open-minded company in constant change mode, offering possibilities of fast growth and learning possibilities. We especially embrace candidates with an entrepreneurial interest and mindset, hands-on implementation capabilities, passion to learn and develop, and experience in FinTech.
Implement marketing campaigns across multiple digital marketing channels to grow our (mobile) Wechat/APP customer base and business;
Generate a lower cost per customer acquisition through innovative strategies;
Use your analytic abilities to analyse digital marketing campaign performance and provide actionable strategic recommendations;
Launching new innovative campaigns, implementing a proper campaign structure and tracking system;
Monitor and optimize campaigns;
Aggregate, organize, and visualize data to communicate effectively to senior management for strategic implications;
Be in the forefront of digital marketing trends;
Additional analysis and reporting on need basis;
The Successful Applicant
Bachelor's degree or above in a technical field (economics, mathematics, statistics, etc.) strongly preferred, alternatively combined with a marketing degree etc.;
Strong analytical and problem solving skills- ability to use data to draw conclusions and execute digital marketing strategies . We need a doer!
Excellent organisational and time management skills are required in order to execute projects in a timely manner from initiation to completion;
Experienced working with Wechat and APPs, as CashBUS is a mobile internet company;
Very strong interest in marketing and growth strategies;
Innovative and driven by an entrepreneurial company culture;
Excellent understanding of how to leverage digital marketing channels in China;
SEO and SQL knowledge is a big advantage;
Proficiency in Microsoft Excel;
Excellent communication skills, especially written.
Native Mandarin, and good English;
Experience working within start-up environments preferred, especially within digital finance p2p;
What's on Offer
We offer a flat organizational culture working with some of the best Fintech professionals in the field. In addition we provide above market salaries, free lunch and dinner, newly renovated offices in good location with 24/7 air-condition and free access to gym facilities nearby the office. In addition, you will work in one of the hottest industries at this moment.