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Digital Communication Director
- Digital Communication Director for a Leading Financial Service Company
- MNC background and professional training to learn about financial markets
About Our Client
My client is a global leading financial service company with operations in 11 countries in the world and the company finance through consumer finance to branch-enabled lending. They offer sales finance through consumer finance to branch-enabled lending. Customers typically start with our point-of-sales (POS) financing in stores. Reliable customers can then adopt broader consumer credit products and ultimately we progress to providing fully fledged branch-based consumer lending.
*Manage Brand development (define brand strategy, develop and implement related activities)
*Create brand metrics and establish regular reporting
*Own and develop online touchpoints (web site, Wechat) including content management
*Develop customer acquisition strategy (offline & online)
*Build relevant brand experience in all customer acquisition channels (offline, online)
*Evaluate advertising efficiency
*Manage sponsorship activities: contracts, relationship, content
The Successful Applicant
*At least 8years relates working experience.
*Good knowledge of Chinese social
media and digital marketing and online acquisition (all type of online leads generation)
*Prior employment with advertising agencies is an advantage
*Direct experience with retail business is an advantage
*Oversea experience is an advantage.
What's on Offer
The opportunity to join one of the most booming industry - Finance and to work at a multicultural environment. The company provides very attractive package and professional training knowledge about financial industry.