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China Digital O2O Director
- Reporting to Company COO, leading a team of 20 people
- Located in Shanghai, competitive package + stock
About Our Client
My client is a Chinese top Beauty product / Cosmetics brand, with their headquarter located in Shanghai, with + 100 retail chains nationally.
With their market share in b2c & b2b beauty products as TOP 3 IN ASIA, their revenue is continually growing, by spending more marketing budget in both online digital and offline traditional commercials.
Currently they are seeking a Digital head, by reporting to COO, to manage the whole digital & customer service/ CRM team in the company, aim to successfully drive the online strategy to result both online & offline sales.
1. The role will be leading the whole digital team including Social media in multiple channels, like wechat, weibo, zhihu, etc; Plus Online partnership by working with top consumer brands in the industry to drive online affiliation; Plus SEO/ SEM; And Website marketing; Mobile / APP operation; and develop e-CRM & offline CRM strategy.
2. At the same time, he/ she will make the offline strategic plan in successfully driving online traffic to offline, further for CRM/ Customer Service team to follow up , to achieve a O2O business cycle.
3. His/ her KPI will be managing the team, O2O Strategy planning, the retention of online traffic to offline sales.
The Successful Applicant
+8 years experience in total, Min +5 years in Digital / E-commerce (Ecommerce) / O2O.
He / she is ideally from a B2C brand, ideally FMCG, or cosmetics, or lifestyle product. He / she can be either from a global top Digital agency/ or a brand side.
Strong strategic sense on O2O business, experience of leading a big team.
Good understanding towards customers, more specifically on female customers.
No English ability required, good communicational skills in Chinese, and Sharp / straight to point / strong business sense will be preferred.
DARE TO TRY Spirit.
What's on Offer
ON OFFER, the company provides around 1 million as a package, for extraordinary candidates, the package can be raised to 1.5 million/ year.
ANYONE thinks you are qualified for this role please send your CV to IZZIE ZHANG by
or call IZZIE ZHANG for more info by 021 6122 2615.