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Chief Marketing Officer, China
- Member of the China Top Management Team
- International Exposure
About Our Client
Our company is a well organized start-up that specializes in the consumer financial services sector. We have already set up a sizable team in China across different locations.
Job Location: Shanghai, China
*Contribute to overall business strategy formulation and execution, particularly in the areas of marketing mix, brand building, competitor analysis and customer insight;
*Work with global marketing team to create a marketing strategy for the China region, followed by implementation and success evaluation on a local level;
*Redefine performance metrics and rewards systems for the marketing team;
*Gather and analyze market intelligence, identify ways to capitalize on trends. Develop and maintain a SWOT matrix of competing brands and companies;
*Assume responsibility for the marketing budget and improve overall cost control. Develop individual brand budgets and identify best practices via ROI validation;
*Champion the customer proposition in terms of online journey, product features, pricing, payment options etc.
*Optimise the brand's online presence in terms of content, SEO etc.
*Maximise target audience traffic in terms of web visits, WeChat activity, inbound phone enquiries
*Deliver this through both digital marketing and non-digital channels such as print, outdoor, radio, TV, PR etc.
*Collaborate with the rest of the executive team to develop the business.
The Successful Applicant
*Ability to plan and manage at both strategic and operational levels;
*Deep experience of brand building, proposition development, campaign planning, media planning, digital marketing and ecommerce;
*Provides personal leadership through example;
*Ability to work well as a member of executive team and collaborate with colleagues and staff to create a result driven, team oriented environment;
*Strong strategic planning and analysis skills in sales, marketing, and business strategy. Numbers oriented, excellent attention to details;
*Good knowledge of financial services with international exposure;
*Effective public speaking skills and presence;
*Fluent in English and Mandarin.
What's on Offer
As a key contributor to the success of the Company's business, the successful candidate will receive an attractive and performance driven salary and other benefits.
Note: This is an exclusive role with Michael Page. All 3rd party application will be forwarded to Michael Page directly.