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- Base on guangzhou
- Working for globally leading Food FMCG company
About Our Client
My client is a globally well-known MNC, specializing FMCG Food products, including biscuits, jam, candy, etc.
It has long history in its original country and has built up strong brand image and channels in China. It is now thinking to expand its business and increase its product/ brand awareness further, and wants to recruit a Brand Manager to participate in this process.
* Responsible for Ecommerce product portfolio management. Develop on-line product portfolio strategy. Partner with brand team, supply chain and key account team to manage Ecom product pricing, cost, package/page design, forecast, production and sell in materials. Design whole go to market strategy and plan to ensure successful launch and sustainable sales. Timely review to adjust strategy with fact base data and solid consumer insight.
*Responsible for on-line UED. Driving best user experience design by working closely with brand team on brand consistency and using on-line consumer language. Optimize & standardize MJN brand image in Ecommerce channel.
*Project owner for Ecom annual big promotions eg 66, 1111. Responsible for the big promotion strategy, campaign creativity, planning, agency management, execution and review. Drive outstanding campaign creativity to gain platform's resource support, maximizing brand exposure and sales performance.
*Be fully responsible for the activity creativity, planning and alignment of responsible E-commerce customer.
*Implement the E-commerce eCRM acquisition and retention marketing scheme, to maximize return and loyalty
*Understand customers and develop a proper marketing strategy to improve MJN brand image & exposure as well as POS data.
*Develop creative activities with MJN business purpose of new user acquisition and consumer retention enhancement.
*Ecommerce media investment prioritize and effectiveness.
*Perform in-depth analysis of channel conversion, selling and ROI to make recommendations and implement strategies for improvement.
*Work closely with digital marketing team and brand marketing for traffic building and SNS program to drive sales in ecommerce platform.
*Analysis promotion result to find improvement area and catch new opportunities.
The Successful Applicant
As a qualified candidate.
1: you will need to have work experience in brand management experience, in roles such as Brand supervisor, brand assistant manager, or brand manager, etc
2: you need to have experience in new product launch or product upgrading related work experience
3: you need to have good communication skills and able to communicate in English
What's on Offer
1: attractive compensation package
2: international and bilingual working environment
3: great career progression opportunity