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Brand Director/Senior Brand Manager - Real Estate/ Lifestyle
- Manage end to end marketing responsibility as a senior business resource
- Ability to get fast track career growth
About Our Client
Our client is a privately-held enterprise based in Asia. Its roots can be traced back to the early 1900s, in line with the rapid industrialisation of Asia, our client seeks to achieve world-class performance to meet the challenges facing its key areas of interests involving industries and financial sectors, lifestyle-oriented real estate investments, education and social development.
-Develop identity proposition, define core communication targets and overall identity building plan and guidelines. Keep evolving to catch up the latest trends
-Develop Brand Communication Plan and Support BU to drive thematic activations which in-line with brand proposition
-Consumer understanding to assist program team in developing valuable product/ service/ offerings and assist in developing communities
-Identity Guardian: Develop brand materials, incl. brochures, digital materials; develop activation and communication templates at corporate level and a process to ensure SBU/BU execution fitting to one visual identity
-Internal communication/ brand training
The Successful Applicant
-Minimum 8~10 years experience in Marketing, Branding, PR, Digital and related fields; strong knowledge in brand management, retail management and VM,etc.
-Related business industries experience, experience in non-traditional marketing e.g. content marketing, experiential marketing…etc.
-Experience to drive cross function collaboration or task force projects
-Degree in Marcoms, Business, Marketing or related fields
-Good interpersonal and communication skills, especially good presentation skills in Chinese and English.
-Strong can-do spirit and capability to drive cross functional collaboration
-Background working in a multi-national company or environment is must.
What's on Offer
Your commitment and passion to drive the marketing function with great empowerment will be rewarded with a highly lucrative remuneration package. Operating within a dynamic and fast-paced environment, you will enjoy functioning within a role which offers the opportunity to broaden your skill set and develop your capabilities.